What are backlinks?
If you are familiar with one line search engine optimization (SEO) techniques, then you must have heard of backlinks. For those of you who have never heard of a backlink, you might be wondering, “what is a backlink”. A backlink is a link coming in from one website to another. The main idea behind using backlinks in online marketing is that your website becomes more popular with each backlink pointing back to it. Backlinks are quite effective because it create awareness for your website and increases the amount of visitors to your site which will eventually result in an increase of potential new customers.
Although backlinks can be quite effective, there are moments when they can ineffective and create a lot of damage. As a website owner, it is not wise to have any and every site linking back to your website. There is a common statement which says that someone can tell who you are by looking at your friends. Although, this is not 100% accurate, most of the times people associate themselves with like-minded people. In the same way, if you have websites with a bad reputation linking back to your website, you will also be classified as a website with a bad reputation which will result in you getting low rankings on search engines or your website can even get banned from certain websites.
How confident are you in the quality of your links?
Having toxic links on your website will definitely have a negative impact on your SEO efforts and when seo goes bad the results can be devastating to your website. Toxic links are those links which are filled with unwanted information, information classified as spam. As mentioned earlier you do not want to have any association with these links.
Conduction a backlink audit is of utter importance if you want to make sure that your site remains relevant and do not have websites with bad reputations linking back to it. Here are five main reasons why you should have a backlink audit conducted on a regular basis.
It will improve the quality of your existing link.
It will help you to identified image links that are not properly optimized.
It will help you to identify natural links which you can use to engage new audiences.
It will help you to identify and repair broken links.
It will help you to avoid link based penalties.
When should you conduct a backlink audit?
Now that you understand the importance of backlinks, you might be wondering when you should conduct a backlink audit. Well, you should have an audit conducted frequently however, if you are facing any of the situations below, you should have an audit conducted immediately.
Your website dropped in its ranking and you cannot figure out why.
Your website received a manual penalty from Google.
In addition to the reasons mentioned above, if you want to prevent a penalty or would like to clean up unnatural links, you should have a backlink audit conducted immediately.
What are good sources of backlinks?
Although it is possible to have a backlink audit conducted anytime to identify and repair bad links, it is important that from the beginning you focus on quality backlinks. This means that you need to be able to distinguish good backlinks from toxic backlinks. Below are some great sources of quality backlinks:
Article directories such as EzineArticles are great sources of backlinks. If you are able to write unique content related to your backlink and are able to submit your article to credible article directories, you will be surprised with the results.
There are a variety of interesting and educated forums on the internet that are great sources of backlinks. You can use these to your advantage.
Set up a blog and submit at least three articles per day with backlinks to your webpage. However, you need to make sure that the content on your blog is relevant and unique.
Government and New Sites
Government and news sites are very good sources of backlinks as these sites are normally very credible sites with a good reputation.
In conclusion, as a website owner, one of your main responsibility is the the attraction of backlinks as a part of your SEO efforts so it is important that you understand which backlinks can help your website and which can hurt them. Once you have this figured out and you conduct a backlink audit on a regular basis, you will definitely reap the benefits of backlinks and you will immediately see an increase in traffice to your website as well as an increase in your online revenue.